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KMID : 0613620150350040513
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Health Social Welfare Review
2015 Volume.35 No. 4 p.513 ~ p.538
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Development of a Private Resource Mobilization Model and Distribution Areas
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Gho Gyeong-Hoan
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Abstract
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This study is aimed at providing basic information on fundraising strategies that private fundraising organizations can use in mobilizing social resources more effectively and efficiently. Accordingly, this study examined how organizational characteristics such as region, organizational history, fundraising experts in charge, employees holding an additional post of fundraising, management of sponsor services and distribution are affecting private fundraising. The result of this study boils down to three findings. First, the organizational capability, one of factors affecting fundraising, turned out to be a significant variable in all models. This suggests that efforts for developing sponsorship of the private fundraising organizations are very important in resource mobilization. The community environment factor turned out to be a significant variable in several models, even though it can not be controlled. Facilities based in Seoul were found to have higher resource mobilization performance than those in outside Seoul. It affects sponsorship positively to utilize various methods for recruiting and retaining. The management of sponsor services is an important factor to increase the number of sponsors and the total amount of fundraising, since it makes develop the new sponsors and maintain sponsorship. Second, the resource mobilization determinant model was ln = 11.16 + 0.39 × ln + 1.09 × ln. The total amount of fundraising ncreased by 1% as the number of employees increased by 0.39% and the number of fundraising experts in charge by 1.09%, respectively. Third, with a 1%-increase in the total amount of fundraising(sponsorship and membership fees), the amount of distribution increased by 0.83% for elder services and by 0.40% in family services.
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KEYWORD
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Social Expenditure, Private Resource, Private Fundraising Organization, Resource Mobilization Determinant Model, Distribution Area
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FullTexts / Linksout information
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Listed journal information
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